TSG Consumer Partners
Consumer Insights Consultant
2024 – Current
TSG is a global leader in consumer-focused investing with over $13 billion in assets under management. I am an ongoing contract consultant on the Consumer Insights team where I’ve led 25+ market and consumer research initiatives to inform strategic investments and help partner companies make informed decisions on brand strategy, product development, and marketing efforts.
Red Antler
Senior Digital Strategist
2023 – 2024
Red Antler is the leading brand and creative agency for start-ups and new ventures. As a Senior Digital Strategist, I led research and strategy to uncover insights on consumer behavior and digital opportunities that shaped differentiated brand experiences. I developed strategies to build and optimize digital ecosystems - from e-commerce to apps - and transformed complex data in clear, actionable stories.
Wunderman Thompson
Strategist
2022 - 2023
Wunderman Thompson is a global marketing and communications agency. As a Strategist, I led strategic positioning and go-to-market strategy for 10+ Volkswagen product launches, driving campaign ideation, channel planning, execution, and performance optimization. I shaped campaign narratives and content strategy through data-driven insights, ensuring messaging and tone aligned with brand goals and commercial objectives.
Golin
Associate, Strategy & Analytics
2019 - 2022
Golin is a global public relations and communications agency. As an Associate, I developed multi-channel communication strategies and creative briefs to guide campaign development and boost brand engagement. I conducted secondary research including, social listening, desk research, and campaign performance analysis to deliver insight-driven recommendations that supported strategic planning.
Education & Continued Learning
Bachelor of Arts, Advertising & Data Analytics
2015 - 2019
Certificate, Disruptive Business Strategy
2022
Masterclass, Trends and Foresight
2023